Our History

Pam Anthony Recruitment was founded in 2000 to bridge a big gap in the talent acquisition market for the Direct Selling industry – when the industry was still a largely unknown commodity that high street recruitment agencies didn’t really understand.

Founder and Managing Director Pam Anthony had worked for the previous 20 years in increasingly senior Sales & Marketing roles within Direct Sales, and brought with her a huge passion for the industry, backed up with extensive knowledge of the market, an exceptionally good memory for contacts and supreme networking abilities!

The first few years were spent building an impressive database of senior candidates and cold-calling companies, before the Company began to establish itself as a credible recruitment provider.

DSA AWARD 2011 Logo for web + internal docs image

In 2003, Sue joined the business, firstly as a candidate but very soon becoming an integral part of the company with her experience and expertise in Marketing and HR Management gained outside of the industry.

In 2008 the Company won the coveted DSA Supplier’s Award – having been runners-up in 2007 – and they won the Award again in 2011 ‘in recognition of the outstanding service they provided to DSA Member Companies’.


The Company has certainly evolved since its launch and now provides a multi-faceted, one-stop recruitment service to their Clients and Candidates. However, their Vision and core Values have remained the same: to consistently exceed all of their customers’ expectations and apply their distinctive style and approach to building long term business partnerships whilst delivering a premium and seamless service.